Greg Hoffman on branding, innovation and purpose

Описание к видео Greg Hoffman on branding, innovation and purpose

I recently had an inspiring conversation with the great Greg Hoffman, former CMO of Nike and author of the bestseller "Emotion By Design".
We covered brand personality, the role of AI in retail, the importance of a clear purpose and vision for leadership, and much more.
Curious? Watch the full interview!

These are main topics we talked about:
1:10 how to build brand personality connecting with customers psychology
6:45 How to build a mass market brand personality
12:02 embracing change in large organisations
18:00 The shift in marketing and the role of AI
26:00 Greg Hoffman on being purposeful and business leadership

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