Скачать или смотреть What Metrics Are Included In Customer Lifetime Value (CLTV)?

Ever wondered how to truly measure the long-term worth of your customers? This video from Sales Pro Blueprint dives deep into the crucial metrics that make up Customer Lifetime Value (CLTV), providing an essential understanding for any sales professional.

In this guide, you'll discover:
► A clear definition of Customer Lifetime Value (CLTV) and its importance for sustainable business growth.
► The core financial metrics, such as average purchase value and purchase frequency, that directly contribute to CLTV calculation.
► How critical factors like customer retention rates and churn rates significantly impact your overall CLTV.
► Practical insights into calculating CLTV and strategic approaches to improve this vital metric for your sales efforts.


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