Скачать или смотреть The History of Mother’s Day & How It Became a Marketing Phenomenon

Mother’s Day: a wholesome celebration of maternal love… or a marketing masterclass wrapped in carnations and commercial sentiment?

In this episode of Marketing Made Clear, we unravel the surprisingly ancient origins of Mother’s Day—tracking it from Greek goddesses and Roman parades, to Victorian churches and finally to the juggernaut it is today: a multi-billion-pound industry powered by emotional advertising and... questionable brunches.

We explore:
Why ancient Greeks were the original mother-lovers
How the Victorians unintentionally paved the way for Mothering Sunday
Anna Jarvis: the founder of modern Mother’s Day (and its fiercest critic)
How brands like Hallmark, P&G and Pandora turned maternal gratitude into marketing gold
Whether the commercialisation of Mother’s Day is a clever campaign or a cynical cash-in
Expect a deep dive full of storytelling, insight, and the return of MAIT—the rogue AI with truly awful mum jokes.

It’s engaging, informative, and just the right side of hilarious. So if you're a marketer, a student of the craft, or simply someone who’s ever panic-bought flowers at a petrol station… this one’s for you.

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:
www.marketingmadeclear.com

Chapters:
00:00 - Intro
01:06 - Ancient Origins
03:19 - The Birth of Modern Mothers Day
04:28 - The Rise of Commercialisation
06:01 - Mothers Day Today
09:58 - Closing