The Volvo 780 coupé debuted at the International Auto Show in Geneva, Switzerland in 1985, marking Volvo's return to the two-door coupé market following the departure of the 262C in 1981. The 780 became available in Europe in 1986 and in United States a year later.
Like its predecessor, the 780 was designed and built by Carrozzeria Bertone in Turin, Italy. The hood, trunk, and roof lines were all slightly lower than the standard 700 series profile, and the C-pillar was wider and had a more gradual slope down to the trunk. Headroom was improved over the 262C because of Bertone's 1 cm lowering of the roofline. Window frames all had black matte trim, and were accented with chrome. Chrome also highlighted the door handles, bumpers, and side mouldings. Originally, it had been planned to use a smaller, 2,458 cc turbocharged, version of the PRV V6 (as seen in the Renault 25 and Alpine),[23] which had been successfully tested in 740s and 760s. In the smaller engine compartment of the 780, however, the engine overheated and the PRV V6 Turbo never appeared in a Volvo.
In the first 2 years that the 780 was available worldwide (1986 and 1987) it received the B280F V6 engine and a solid (live) rear axle. In the Italian market, originally only the Volkswagen built D24TIC was to be offered, with 129 PS (95 kW),[23] but soon the V6 also became available and a 155 PS (114 kW) 2.0-litre turbo (B200ET) Italian tax special was also added later in 1986. In August 1987, the 780 came equipped with Volvo's independent rear suspension, which used self-leveling Nivomat shocks, to keep ride height correct. An improved climate control unit (ECC) was also fitted.[18]
The B280F at this point had roughly 150 PS (110 kW), but the car itself weighed nearly 3,400 lb (1,500 kg). To address concerns about performance, Volvo introduced the B230FT+; a B230FT with Volvo's Turbo+ boost controller, increasing the engine output to 175 PS (129 kW). The following model year saw it increase to 188 PS (138 kW). In Italy, later 780s were available with the B204GT. This was a 16 valve turbo motor producing 200 PS (147 kW). A mere 165 examples of the 780 were built with this engine. In the car's final year, 1991, it was rebadged simply as "Coupé". At this point, the car came only in turbo guise.
Volvo's official production total for the 780 is 8518 cars built between 1986 and 1991. From 1986 to 1995, Volvo offered a small, sporty coupé, the front-wheel drive Volvo 480, but a successor to the 780 would only be introduced in 1997 when the C70 became available
Gruppo Bertone, commonly known as Bertone, was an Italian industrial design company which specialized in car styling, coachbuilding and manufacturing. It formerly was also a car manufacturing company. Bertone styling was distinctive, with most cars having a strong "family resemblance" even if they were badged by different manufacturers. Bertone had styled cars for Abarth, Alfa Romeo, Aston Martin, BMW, Citroën, Ferrari, FIAT, Iso, Lancia, Lamborghini, Mercedes-Benz, Opel, and Volvo, among others. In addition, the Bertone studio was responsible for two of the later designs of the Lambretta motorscooter
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