Alex Sheridan, a 6-Figure video marketing trainer, shares his insights on video marketing and building a personal brand. He emphasizes the importance of being a practitioner and living the advice you give. Alex discusses the process of creating and posting 40 videos per week, highlighting the need for a solid system, a content team, and the use of AI. He also talks about the balance between quantity and quality in content creation and the importance of taking risks and pushing oneself out of their comfort zone. Alex emphasizes the importance of focusing on metrics such as inbound leads and qualitative feedback rather than just social media analytics. In this conversation, Alex Sheridan discusses the importance of creating impactful content for B2B founders and CEOs of service-based businesses. He emphasizes the need to understand the target audience and the impact they want to make with their content. They also discuss the value of customer feedback and the role of a business coach in accelerating growth. Alex shares his perspective on the saturation of platforms like Instagram and highlights the organic reach and engagement potential of LinkedIn and YouTube. He provides resources for further learning and engagement.
Let's Talk Digital Marketing:
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Andrew:
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https://tuckercmdigital.com/
/ andrewrohm
/ andrewrohmcm
/ andrewrohmcm
Alex:
/ alexbsheridan
/ alexbsheridan
/ alex_b_sheridan
/ alex.b.sheridan
00:00 Intro
(00:38) Being a Practitioner in Video Marketing
(02:39) Creating and Posting a High Volume of Videos
(08:33) Finding the Balance Between Quantity and Quality
(12:43) Taking Risks and Pushing Out of Your Comfort Zone
(16:53) Ad Transition
(17:20) Measuring Success in Video Marketing: Inbound Leads and Qualitative Feedback
(21:05) Creating Impactful Content for B2B Founders and CEOs
(25:42) The Value of Customer Feedback and the Role of a Business Coach
(29:45) Ad Transition
(35:37) The Saturation of Platforms like Instagram
(45:26) The Organic Reach and Engagement Potential of LinkedIn and YouTube
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