Email Marketing Teardown: Best Practices in 2024

Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.

They cover:
Subject line strategies
Design do’s and don’ts
What makes a truly great email in 2024

This is a recording of an Exit Five Live session.

Timestamps
(00:00) - - Intro to Jay and Pierce
(04:23) - - What Personalization Looks Like in 2024
(09:08) - - Using “Friendly Froms” to Increase Open Rates
(13:21) - - How the Best Emails Are Designed
(17:03) - - How Often Should You Send Emails?
(18:07) - - Sending a Killer First Email
(25:52) - - Your Reader Needs Context
(27:37) - - Use First Person for Better Call-to-Action Buttons
(30:35) - - How to Avoid Confusing Content
(35:23) - - Why You Need To Focus On Building Trust
(37:02) - - Writing for Engagement
(44:38) - - Email Branding Trends in 2024

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