How to Choose your Audience for Course Selling

If you're going to start a course-selling business, you need to know who you're trying to serve.

But if you try to help everybody, then you probably won't help anybody.

And while you don't need to know EXACTLY who you're serving before you get started, you should have a pretty good idea.

One way that I recommend doing this is by honing in on an "identity" that people connect with.

You'll likely find the most success with an identity you connect with, because you'll need to know what they struggle with and what they hope to achieve.

In this video, we dive deeper into the topic of choosing an audience to serve. This is part 2 in my 10-part series about how to build a successful course-selling business, so keep following along because there’s plenty more to come!

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0:00 Intro
1:06 Which identity to serve?
1:59 Ask Yourself
3:57 What do they want?
4:55 Make it “material”
6:47 Answer these Questions
7:22 This Can Change
9:31 Revise Over Time