Скачать или смотреть Navigating Economic Headwinds. Strategies for Price-Sensitive Consumers for Premium Brands

This panel brings together some of Utah’s most dynamic founders and operators to unpack one of the biggest questions facing consumer brands today: How do you navigate economic headwinds while serving increasingly price‑sensitive customers — without compromising your brand?

Moderated by Nicea DeGering (ABC4) and Rachelle Morris (Stalwart Ventures), the conversation features leaders from premium footwear, beauty, baby products, grooming, and golf — each offering a unique lens on trust, pricing, manufacturing, community, and long‑term brand building.

In this discussion:
• How tariffs, elections, and shifting consumer psychology are reshaping demand
• The rise of trust as the ultimate differentiator in 2026
• What happens when factories steal IP — and how to protect your brand
• Why some founders are moving manufacturing to the U.S.
• How DTC brands are adapting after Meta’s algorithm changes
• The role of community, storytelling, and authenticity in premium pricing
• Why long‑term brand building beats short‑term tactics
A candid, practical, and deeply relevant conversation for any founder navigating today’s unpredictable consumer landscape.