6 Key Digital Marketing Trends | 2019

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The digital landscape is constantly evolving. It is becoming better than ever before with new and improved tech innovations. So here’s what you can expect to see in 2019.

Voice

It’s thought that by 2020, 50% of all searches will be done by voice. So whether it’s asking your smart assistant to answer a question, or simply to play some music, voice assistants and smart speakers are redefining our search habits.

Artificial Intelligence or AI

You’ve probably heard of AI many times before, and that’s because it’s everywhere. AI has been around for a number of years and thanks to continuous tech advancements, it’s becoming more and more sophisticated. AI has so many benefits for marketers - from drawing valuable insights, to automating marketing tasks. AI is here to stay, and this is just the beginning.

Augmented Reality or AR

Put simply, AR layers digital creations over an individual’s surroundings. It’s kind of like interactive CGI. If you’ve ever played Pokemon Go or used Snapchat filters, for example, you’ve experienced AR. It might seem like a gimmick or just a bit of fun, but AR is also being used for more sophisticated operations, like educating those in the medical industry and transforming healthcare. As AR’s intelligence and popularity grows, we can look forward to it becoming a normal part of digital promotion and interaction (in the not-too-distant future).

Influencers

Influencers are the people who have the power to affect and influence their audience, typically on social media. Did you know that 92% of consumers consider online influencers to be much more trustworthy than the brand itself? Influencer marketing should be embraced by marketers - it’s a great way to keep up with trends, reach new audiences and connect with your target market.

Snack Videos

No, snack videos aren’t to do with food or treats... They are in fact just very small videos that tend to be around 10 seconds long. As attention spans shorten, our content needs to become more vibrant and snappy. It’s thought that 47% of the value in a video campaign is delivered in the first 3 seconds. Did you know that 75% of videos published in the last year are less than 2 minutes long! That’s why snack videos are a perfect match for current consumer culture.

Native Advertising

Native Advertising is a form of digital advertising that blends with the platform on which it sits. For example, placing a downloadable guide in amongst one of your blogs. Native ads tend to be less in-your-face than pop-ups or banner ads. So it’s not surprising that consumers interact with native ads 53% more than with traditional ads. So it seems that native advertising is better for both the brand and the consumer, and blends in seamlessly within your top quality content.



So let’s summarize the key points:

Number one - voice assistants are here and they’re here to stay, so make sure your marketing strategy accommodates voice optimization.
Number 2 - embrace AI. For a marketer in the modern world, AI can be so beneficial to your brand.

Number 3 - get ready for AR. Because it has the potential to add fun and value to your strategy.

Number 4 - keep an eye on influencers. Finding the right influencer for your brand could be the best thing you ever did!

Number 5 - Remember to incorporate snack videos. Video is already one of the most successful ways to reach consumers, so make sure those videos are short and snappy.

And finally Number 6 - look into native advertising. Make sure your native ads stand out to people and that their content is valuable.

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