In this fascinating episode, we look at Transforming the World of Medical Diagnostics with Bronia Thomas, founder and CEO of Global Lab Expert Group (GLXG).
The Genesis Story
After experiencing burnout and chronic illness, Bronia found herself frustrated by the limitations of mainstream healthcare testing. When traditional systems couldn't diagnose her condition, she discovered a London doctor working with German laboratories who finally provided answers through specialised diagnostic tests. This personal journey revealed a massive gap in the healthcare market—patients desperately seeking answers but unable to connect with the right laboratories and practitioners.
Building a Global Network
GLXG operates in the space between patients, doctors, and laboratories worldwide. The company ships specialised test kits globally (covering everything from long COVID to microplastics testing) and connects patients with top-calibre diagnostic facilities. What makes it unique? Bronia applies her marketing expertise to solve a communication problem—helping brilliant labs and doctors find patients who need them, and vice versa.
Awards Impact
Winning Gold for Best New Business at the Best Business Women Awards was transformative. Despite initial doubts about being an "entrepreneur," the recognition validated Bronia's vision and boosted team confidence.
Key Advice for Entrepreneurs
Stay flexible: Your business will evolve—embrace it
Build your moat: Prioritize legal, financial, and technical infrastructure using external specialists, from day one
Keep it personal: In an AI-driven world, authentic human connection matters more than ever
Tell your story: Awards aren't just about winning—they're powerful storytelling opportunities
Bronia's journey proves that industry experience can transfer in unexpected ways, and that solving problems you've personally experienced can create meaningful business opportunities.
About Bronia
Bronia Thomas is an award-winning entrepreneur and marketing specialist with over 25 years' experience working with the world's top brands across diverse industries including travel, retail, finance, tech, healthcare, and luxury brands. Her expertise lies in understanding complex problems from the customer's perspective and creating commercially focused solutions that drive business growth.
In April 2024, Bronia founded Global Lab eXpert Group (GLXG) Ltd, a healthcare company connecting patients and professionals to advanced diagnostic services worldwide. In under 18 months, she has grown the company from packing test kits at her kitchen table to leading a nine-person team with hubs across the UK, Austria, Portugal, Germany, and support locations spanning five continents. This remarkable achievement earned her the UK's Best Businesswoman Award for Best New Business 2025.
Bronia also lectures in Business and Digital Marketing, bringing her unique blend of academic knowledge and real-world commercial experience to education.
Connect with Debbie at: https://thebusinessawardsshow.co.uk
https://bestsmeawards.co.uk/
Connect with Bronia: https://glxg.com/
LinkedIn: / global-lab-expert-group
Facebook: / globallabexpertgroup
Instagram: / global_lab_expert_group
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#businessawards #ukbusinessawards #womeninbusinessawards
Founded in 2015 by multi-award winning entrepreneur Debbie Gilbert, the Best Business Women Awards are now considered to be one of the UK’s most prestigious awards for business women.
The awards cover a wide variety of industries and recognise and reward female business talent.
Our awards are all about recognising great female entrepreneurs and business leaders who are making a real impact on their industry.
Any business woman who owns or is a partner in a business, is eligible to enter. We are open to any business type from sole trader to large companies.
The business world is full of talented, tenacious and dedicated female entrepreneurs who not only run successful businesses but, in many cases, also juggle the needs of their families.
Our entrepreneurial business awards are designed to recognise the achievement of these women across a wide range of business categories.
This is about sharing your story with our judges, the triumphs, the challenges, and the achievements.
Find out more about the awards at—
https://www.bestbusinesswomenawards.com
--We love to connect and share success on social media—
Check out our channels here
Twitter : / bbwomenawards
Facebook : / bestbusinesswomenawards
Instagram : / bestbusinesswomenawards
LinkedIn : / best-business-women-awards
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