Скачать или смотреть Integrating Direct Mail with Online Fundraising: A Guide

The recent troubles caused by the COVID-19 pandemic may have led to a dip in your fundraising numbers. Now more than ever, your nonprofit should focus on strategies to maximize your fundraising abilities.

Know more: https://blog.givingmail.com

Multi-channel fundraising approaches, or campaigns that utilize different media channels to reach donors, are more likely to lead to fundraising success because they allow you to spread your net as wide as possible. Different channels naturally have different target audiences, so when you use these different channels strategically, you can set your organization up to expand your reach.

At GivingMail, we’re firm believers in the efficacy of direct mail fundraising, even in today’s digital age. After all, direct mail for nonprofits continues to account for 70% of individual donations, so it would be in your organization’s best interest to include direct mail in your fundraising campaigns.

Still, using direct mail and online channels simultaneously requires some care and attention to ensure your campaign is unified and effective. In this guide, we’ll go through three ways you can integrate your direct mail and online fundraising efforts:

00:00 Integrating Direct Mail with Online Fundraising: A Guide
01:38 Maintain consistent branding throughout different channels
05:20 Drive traffic to your online donation page
08:10 Collect and analyze offline and online giving data

With this guide, you’re sure to have the tools you need to create an awesome multi-channel campaign. Let’s get started.

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