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In this video by Simplilearn, we take you on a complete journey into understanding PESTEL Analysis, one of the most important tools in strategic management. We’ll start by explaining why no business can afford to ignore external factors that influence their growth and success. From there, we’ll explore each of the six PESTEL factors—Political, Economic, Social, Technological, Environmental, and Legal—in a clear and easy-to-follow way, with real-world context. You’ll also learn how to conduct your own step-by-step PESTEL analysis, so you can apply it directly to projects, businesses, or case studies. We’ll cover common mistakes people often make, along with practical tips to avoid them and make your analysis more accurate. Finally, you’ll see how businesses use PESTEL insights to create deeper strategies and gain a competitive edge. By the end of this video, you’ll have a complete and practical understanding of PESTEL Analysis, making you ready to use it for studies, interviews, or real business decisions!

00:00:06 - Introduction

PESTEL Analysis is a simple tool that helps businesses understand the outside factors that can affect them. The word PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal factors. By looking at these six areas, companies can see opportunities and risks in their environment—for example, new government rules, changes in the economy, social trends, new technologies, environmental issues, or laws. In short, PESTEL gives a clear picture of the “big picture” forces around a business so it can plan better and make smarter decisions.

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This Executive Certificate Programme in General Management offers a blend of live video lectures, online self-paced videos, and assessments that will give you a thorough understanding of the real-life business environment and the new fundamentals of business strategy, helping you seamlessly move to a business strategy role.

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