Скачать или смотреть Best Meta Scaling Strategy After Andrew Update | 2025 Andromeda Algorithm Explained

After the Andrew/Andromeda Meta Update, scaling is no longer about increasing budget…
It’s all about creative signals, funnel depth, and data clarity.

Here’s the best scaling strategy that still works in 2025:

✅ 1. Creative Clusters (Most Important)

Run 4–6 completely different angles, not variations.
Meta now optimizes based on creative identity, not audience targeting.

✅ 2. A/B Test 3 Budget Levels

• 500–800 PKR (learning)
• 1,500–2,000 PKR (validation)
• 3,000–5,000 PKR (scaling)

Scale ONLY the ad with the strongest creative signal (CTR + saves + 3-sec hold).

✅ 3. Duplicate Scaling Is Dead

After Andrew update, duplicating campaigns kills your ROAS.
Use budget increases inside the same CBO/ABO instead.

✅ 4. Warm Retargeting = ROAS Booster

Create a 3-layer funnel:
• Viewers
• Engagers
• ATC + VC
This keeps ROAS stable even at high spend.

✅ 5. Fresh Creatives Every 3–5 Days

Meta’s AI rewards new identity creatives, not recycled ones.
Fresh creatives = cheaper CPM + cheaper results.

If you want high ROAS and low CPR in Pakistan after the Andrew update, your scaling must be:
Creative-driven → Data-backed → Funnel-based.