Film photography is back... but why?

Yes, film photography is making a comeback! buy why exactly? is it nostalgia? is it because of that cool vintage look? Brands like Kodak, Fujifilm, Canon and many others are selling analog cameras more than ever.
Social Media is full of analog cameras and #filmisnotdead is a popular hashtag on Instagram.
Photography may be overwhelmingly digital nowadays, but the influence of film remains palpable to this day. From photo app filters that emulate the look of film to new digital cameras designed to look like vintage ones, film continues to affect how we perceive the aesthetics of photography in general.

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#filmphotography #film #35mm #120mm #analog #photography