Скачать или смотреть The Real Challenge of Implementing AI in Marketing | Julia Lirio

Julia Lirio, Marketing Director at RoadSurfer, gets real about the biggest challenge marketing teams face with AI implementation: it's not the ideas, it's the resources to build them.

In this clip from The Future of Consumer Marketing, Julia shares her pragmatic approach to AI adoption that focuses on achievable wins rather than ambitious moonshots. If you're a marketing leader feeling overwhelmed by AI possibilities while struggling with implementation, this perspective will resonate.

What's Covered:
The real bottleneck in AI implementation: tech and product resources
Why "building that bridge" between ideas and execution is the biggest challenge
RoadSurfer's focus on low-hanging fruit: website optimization, asset optimization, and localization
How to prioritize AI initiatives that deliver immediate scaling value
The honest reality of AI adoption in fast-growing consumer companies

About Julia Lirio:
Julia is the Marketing Director at RoadSurfer, leading marketing operations across 14 international markets with a team of 35 marketers managing four different products. She's responsible for scaling RoadSurfer's brand while navigating the practical realities of implementing new technologies.

About RoadSurfer:
RoadSurfer offers camper van rentals, camping spots, long-term rentals, and van sales across 14 countries, making outdoor adventures accessible through a modern, lifestyle-focused brand.

Listen to the Full Episode:
🎧 The Future of Consumer Marketing Podcast

Connect with RoadSurfer:
Website: roadsurfer.com
Instagram: @roadsurfer

Produced by Global Talent Co:
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