Скачать или смотреть Why Conservation Organizations Should Shift from Social Media to Documentary Storytelling

Should social media be your exclusive content approach for conservation storytelling in 2025? Discover how powerful documentaries inspire action and drive change for nature conservation. Learn the key reasons how long-form content differs from short-term attention-grabbing social media content.

00:00 Intro
00:20 Should You Focus Content Creation for Social Media?
00:30 Or Also Create Documentaries?
00:57 Documentaries Are a Lasting Legacy
01:12 Documentaries Resonate Across Years
01:38 Blue Planet and Chasing Ice Documentaries
01:51 Better Return on Investment
02:01 Social Media Algorithms Bury Posts
02:15 Long-form Content Can Generate Revenue for Years
02:35 Documentaries For Events, Fundraising
02:45 Social Media Often Misrepresents or Over simplifies Issues
02:58 Documentaries Give Time and Depth To Explore Issues
03:13 Documentaries Build Strong Connections to Audiences
03:34 Documentaries Reach More Diverse Audiences
03:49 Documentaries Are an Enduring Tool For Conservation

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WorkCabin Creative | Conservation Media House was founded in 2010 and is based in Ontario, Canada. Cinematographer Gregg McLachlan specializes in narrative conservation filmmaking and videography about the conservation organizations, big and small, and the researchers, field staff and volunteers working for conservation. His films are highly immersive and use visual storytelling about the natural world that changes minds and inspires actions. His client list includes local, provincial, and national conservation nonprofits in Canada.

Making people care about conservation is the 'why' behind Gregg's filmmaking and video work.

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Filmmaker & Producer Gregg McLachlan
Contact: [email protected]

WEBSITE: http://www.workcabincreative.ca
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