Скачать или смотреть Pete Hassen | Ex-Blackhawks Marketing Exec Educates & Guides Athletes through the N.I.L. Complexity

Episode 9 of The Intersection by Oak Leyden brings championship‑level storytelling to the world of inclusion, leadership, and athlete empowerment as Oak Leyden CEO R.J. McMahon sits down with longtime Chicago Blackhawks marketing executive turned NIL entrepreneur, Pete Hassen, Founder and CEO of NILENT (NIL Enterprise Solutions).

Episode description
From three Stanley Cup championships with the Chicago Blackhawks to building one of the most innovative NIL education platforms in college sports, Pete Hassen has spent over 20 years shaping some of the most recognizable brands in sports, entertainment, and media. In this episode, R.J. and Pete explore how world‑class marketing, storytelling, and values‑driven leadership can transform not only professional sports franchises, but also the lives of student‑athletes navigating the new era of Name, Image, and Likeness.

Pete shares insider stories from his tenure leading fan and brand development for the Blackhawks during their Stanley Cup championship run, including how bold, fan‑first campaigns helped turn the team into one of the most admired organizations in sports. He then breaks down why he launched NILENT and how its gamified education platform is preparing athletes “for forty years, not just four” through short‑form modules on financial literacy, mental health, social media savvy, and personal brand building.

Listeners will learn how NILENT partners with universities, brands, and pro athletes to equip student‑athletes with real‑world tools, rewards, and mentorship—helping them protect their value, understand contracts, and build careers that extend far beyond their playing days. R.J. and Pete also discuss the responsibilities leaders have to elevate people and communities, the parallels between nonprofit impact and sports marketing, and why inclusive opportunities for athletes across all sports—not just the superstars—matter more than ever.

If you’re a college athlete, parent, coach, athletic director, brand partner, or leader who cares about inclusion, education, and long‑term success, this episode offers a powerful look at where NIL is today and where it’s going next.

Oak Leyden Developmental Services, Oak Leyden, Oak Leyden The Intersection podcast, The Intersection with R.J. McMahon
Pete Hassen, Peter Hassen, NILENT, NILENT NIL Enterprise Solutions, NIL education platform, NIL gamified education, NIL compliance
Chicago Blackhawks marketing, Blackhawks Stanley Cup, sports marketing executive, brand transformation, fan engagement strategy, corporate partnerships in sports
Name Image Likeness, NIL for student‑athletes, college athlete branding, NIL financial literacy, NIL mental health, NIL social media education, athlete branding strategy
Athlete career transition, life after sports, athlete entrepreneurship, college sports business, university athletic department NIL support, inclusive sports education
Nonprofit leadership, disability services, community impact, inclusion advocacy, leadership and storytelling, Chicago business leadership podcast

Mentions:
@OakLeyden (LinkedIn/Facebook)
@NILENT (NIL Enterprise Solutions) [nilent](https://www.nilent.org)
@PeterHassen (LinkedIn) [linkedin](  / peterhassen  )

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#PeteHassen #NILENT #NILEnterpriseSolutions #NIL #NameImageLikeness #StudentAthletes
#ChicagoBlackhawks #SportsMarketing #BrandBuilding #FanEngagement #Sponsorships
#AthleteBranding #AthleteTransition #LifeAfterSports #CollegeSports #UniversityAthletics
#FinancialLiteracy #MentalHealthMatters #SocialMediaSavvy #EducationMatters
#ChicagoPodcast #BusinessPodcast #LeadershipPodcast #NonprofitLeadership