Braze Expert Interview Series with guest Michael Burton and Philip Schweizer

SalesWings (https://bit.ly/3xdXmzY) CEO Philip Schweizer does a Braze Expert Interview with a MarTech legend.

Welcome to the latest episode of our Expert Interview Series, where we dive deep into the dynamic world of MarTech with industry leaders. 🚀 In this episode, we're thrilled to sit down with Michael Burton, the CEO and Co-founder of Stitch, a cutting-edge consultancy at the forefront of Braze-powered strategies.

🔍 What's Covered in this Episode:

✅ The appeal of Braze for forward-thinking brands.
✅ Stitch's evolution from startup to a fully-integrated Braze consultancy.
✅ Unlocking the Braze Alloy Partner advantage.
✅ What makes Braze stand out in the crowded market?

Timestamp:
0:00 Introduction with Stitch CEO
2:55 Journey to becoming CEO of Lev
4:55 What dynamics influenced you to build your own consultancy?
6:33 Why Braze? 5 Reasons to lean into Braze
8:41 SalesWings partnership with Braze
10:01 What sets Stitch apart?
13:32 Marketing Cloud is not the same tool.
14:06 What sets a Braze marketer and customer apart?
17:54 Braze expandable platform advantage
20:55 MarTech unbundling - what is this trend?
24:16 Composable tech stack with best-in-breed tools
30:34 AI impact on marketing with your own data?

About Braze Expert Michael Burton:

Michael is an entrepreneur with a passion for building and scaling professional services businesses. He has over two decades of experience in the industry and has held recent leadership positions at ExactTarget, Salesforce, and Lev.

In 2016, Michael joined Lev and quickly grew the company into the top global Salesforce consultancy for marketers. In less than four years, he took the company to a high eight-figure enterprise valuation through a successful acquisition by global strategic integrator, Cognizant.
Michael is now the CEO and co-founder of Stitch, a Braze consulting partner.

🪡About Stitch:

Stitch is a rapidly growing company that is helping brands of all sizes engage their customers through Braze. A marketing technology consultancy focused on helping modern marketers drive ROI on their customer engagement programs powered by Braze.

Resources:
Website: stitch.cx
LinkedIn: linkedin.com/company/stitchcx
Michael's LinkedIn: linkedin.com/in/michaeldburton

Article on Braze 101 Guide: https://www.stitch.cx/resources/braze...
______

🪽About SalesWings:

SalesWings empowers teams to swiftly prioritize and respond to highly engaged leads, offering a no-code lead scoring, profiling, and data collection solution through its B2B Studio. This seamlessly integrates with Salesforce, Salesforce Marketing Cloud, and Braze platforms.

SalesWings transforms marketing and sales operations with a Lead Scoring and Sales Insights Solution. We are an independent software partner for strategic marketing platforms like Salesforce CRM and Marketing Cloud, Segment and most recently Braze.

💡Interested in SalesWings?

❤️ Click to learn more: https://bit.ly/3xdXmzY

🗓️ Book a 1:1 demo here: https://bit.ly/3PDLBt0

Other great SalesWings videos 📽️

🤝 Sales and Marketing Alignment for Salesforce Marketing Cloud:
• Sales and Marketing alignment for Sal...
📨 Personalization for Marketing Cloud:
• Personalization for Marketing Cloud |...
____
Follow us:
👉 LinkedIn: https://bit.ly/3uRUepU
👉 Twitter: https://bit.ly/3OlYWnu
____

🧩About Braze

Braze is a customer engagement platform leader that delivers messaging experiences across push, email, apps, and more. SalesWings integrates is a Braze Alloy Technology Partner.

👉Explore Alloys: https://www.braze.com/partners/techno...
👉Follow on YouTube    / @brze