From the Levi’s® Archives: Western Wear

If your fantasy is to be a cowboy, jeans are an essential part of the outfit.

Levi’s® were born in the American West. These tough pants have been a staple piece of clothing for horse wranglers, ranchers and anyone doing hard manual labor for generations. Step inside the Levi’s® Archives and go back to the 1930s, when Levi’s® sponsored rodeos and cowboys wore our riveted overalls. You’ll hear the story of how Levi’s® were popularized as a key costume in Hollywood Westerns.

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