Скачать или смотреть Why Business Relationships Break Before They Begin w/ Mike Verret

Guest Info:

Mike Verret
Verret & Associates
[email protected]
  / mike-verret  

ABOUT THE EPISODE

Strong business relationships don’t start with credentials, pitches, or polished messaging. They start when someone feels seen, understood, and engaged.

In this pre-launch episode of The Building Business Relationships Show, Matt Stone sits down with Mike Verret, Chief Presentation Officer at Verret & Associates, to explore why so many smart leaders struggle to build real connection—despite saying all the “right” things.

Drawing from Mike’s experience at Hasbro and decades of helping leaders rethink how they communicate, this conversation reveals a simple truth:
When you speak from your own perspective, relationships stall.
When you speak from your audience’s perspective, trust begins.

You’ll hear why:
-Relationships are formed in the first moments of attention
-Most business communication unintentionally pushes people away
-Data, AI, and analytics can quietly erode human connection
-Emotional resonance—not information—is what makes people come back

If you care about building business relationships that last—whether with clients, partners, teams, or audiences—this episode will fundamentally shift how you think about communication.

TIME MARKERS

0:00 – Why this show exists: relationships first
1:20 – Feeling unseen at work — and what changes when someone notices
3:50 – Why buyers decide based on connection, not information
6:40 – The moment trust unlocked Mike’s career
9:55 – How business language quietly kills relationships
12:15 – Why only 5% of what you say actually builds connection
14:10 – Turning presentations into relationships
16:05 – AI, metrics, and the loss of human contact
18:35 – EQ as the foundation of modern business relationships