Скачать или смотреть Enhancing Player Experiences with Language AI with Dominick Kelly

This episode of Player Engage explores the necessity of localizing games to provide an enjoyable player experience. Dominic Kelly stresses that players seek games in their own language and are more likely to choose localized games over non-localized ones. He advises companies to prioritize localization based on market potential, player preferences, and overall experience. The discussion highlights the significance of language translation in retaining and engaging players.

00:00 Introduction to Player Engage Podcast
00:20 Meet Dominic Kelly
00:35 Dominic's Experience in Language Technology
01:10 Services Offered by Keywords Studios
02:01 Why should companies be interested in localizing a game and spending money on providing different languages?
05:03 Is it easier to localize a game before it launches or does the stage of the game's lifecycle not make a difference to the localization process?
08:36 Technical Considerations in Localization
11:10 Testing for Language and Cultural Performance
16:35 Translation Methods in Gaming
18:31 Role of Machine Learning in Translation
25:09 Automated Testing and Quality Assurance
28:47 Real-Time Translation in Customer Support
41:05 Balancing Technology and Human Interaction
43:41 Dominic's Gaming Journey