Скачать или смотреть The Smart Marketer Show Ep 9 | FULL EPISODE

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Ready to pillage Q4 (in the most ethical, inbox-friendly way)? In this Halloween edition of the Smart Marketer Show, John (yes, in a Viking getup 🪓) and Molly (Michelangelo 🐢) break down a fast, practical email plan to drive record Black Friday/Cyber Monday revenue—without blowing your ad budget.

What’s inside
• The 60-Minute Q4 Email Tune-Up: exactly how to refresh your Welcome, Cart Abandon, and Product View Abandon flows for holiday buying speed (timing, copy, SMS pairing).
• Founder Email Playbook: the plain-text “from a human” send that lands in Primary, lifts clicks, and spikes sales—when to use it and what to say.
• Design That Delivers: why hybrid templates (live text + images) beat image-only emails for inboxing, clicks, and revenue (+ quick examples).
• Case studies & numbers: real lifts from Nutrafol, RedDrop, and BOOM! (click-through and revenue gains you can copy).
• NEW: ChatGPT Instant Checkout for ecom: what’s live now (Etsy), what’s coming (Shopify/Walmart), and two actions to get ready (bundle strategy + product feed/SEO cleanup).
• Tooling & costs: Klaviyo vs. Omnisend, deliverability, and why volume + automation win Q4.

Quick checklist (do this today)
1. Tighten automation timing for BFCM (hours, not days)
2. Add 1 founder email to your biggest promo window
3. Convert image-heavy templates to hybrid (add real HTML text)
4. Pair email + SMS touchpoints (staggered by ~30–60 min)
5. Prep giftable bundles and keyword-rich product pages for ChatGPT shopping

Resources
• Omnisend Holiday Guide (the data behind the tactics)
• Switching ESPs? Use code SMART at smartmarketer.com/omnisend for 50% off your first 3 months (limited-time partner offer).

If this helped, hit Like, Subscribe, and drop your biggest Q4 email question below. And yes… there will be pizza after the show. 🍕🎯

Links:
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Ezra Firestone Facebook:   / ezrafirestone  
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Ezra Firestone LinkedIn:   / ezrafirestone