Скачать или смотреть 32 Ways To Increase Average Order Value To Boost Sales, Revenue And Profit

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32 Ways To Increase Average Order Value To

One of the fastest ways to Boost Sales, Revenue And Profit for your business is to increase your average order value (AOV).

When you increase your AOV, you will:

Achieve your monthly goal quicker
Get more sales
Boost in revenue and in most cases, profit
Get higher ROI
Increase your customer lifetime value (LTV)

There are 3 major ways to increase your AOV and they are Upselling, Down-Selling and Cross-Selling. Let's take a closer look at each ways

UPSELLING

Upselling is used to convince customers to purchase more expensive products. Eg. bundles, or package deals.

You can offer upsell either before and after purchase or both - You can use Upsell:

Homepage
Promote featured products
Create new arrivals section
Create daily offers page (have link in the menu section)
Display seasonal offers
Promote your bestsellers
Highlight trending products

Product page
Offer similar products or alternate options
Display ‘customers also viewed’ products
Strategically highlight your products with customer reviews

Cart page
Recommend products in a “mini cart”
Create package deals
Create free shipping threshold
Offer gift wrapping options
Offer an upgrade during checkout
Personalized offers based on customer history

Thank you page
Sell upgrade
Promote complementary higher ticket one time offer at discounted price
Promote complementary down-sell offers

CROSS-SELLING

Cross-selling is when you recommend complementary products to your customers. You need to make sure that the additional product or service increases the value of your customer’s cart.

Example: if a customer is about to buy a mobile phone you could offer them a memory card, a phone case, or a protection plan.

Recommend supplementary products (i.e. you might also need)
Offer related products (i.e. goes great with)
Showcase products frequently bought together
Promote what other customers also bought
Promote additional items for a discount

DOWN-SELLING AND DOWNSELL ADD-ONS

Down-selling is when a cheaper product with similar features is offered to a customer because the first product is out of their price range. For example, if a customer can’t afford a premium mobile phone, you can recommend last year’s model.

Down-sell Add-ons

This means that you encourage the customer to buy a cheaper product after completing a purchase. Example: If you are selling a $90 product, you can offer a $40 product after the purchase. Ensure the products add value to the original product i.e. an upgrade

Offer discounts and deals
Try one-time offers
Make your down-sells highly visible
Reduce cart abandonment
Communicate secondary offers on exit-intent
Send special offers via email

OTHER WAYS TO INCREASE AOV

Create special new customer offers
Offer a flexible returns policy
Give out gift cards & coupons (to encourage return customers)
Have a reliable customer support
Create a loyalty program (members can earn points or discounts on selected products)
Create a contest
Show customers monetary savings they are making purchases
Use email marketing to get repeat sales
Run time-sensitive offers
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