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𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -
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𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/

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How fast is fast? The ‘Chrome Speed Tests’ campaign, created by BBH New York and Google Creative Lab, offers a playful yet innovative answer.

Instead of merely stating Google Chrome’s speed, the campaign pits the browser against ultra-fast elements: a potato gun, sound waves, and lightning. These tests aren’t just stunts—they’re meticulously crafted experiments captured in slow motion, turning what could have been a dull performance metric into an engaging visual experience.

The makers shot everything without CGI, ensuring the authenticity of the experiments. For instance, one sequence shows a potato being blasted through the air by a cannon, only to arrive too late—Google Chrome had already loaded the webpage. Another test releases paint via sound waves, but once again, Chrome is faster.

This campaign didn’t just create buzz; it resonated with audiences and contributed to Chrome overtaking Apple Safari as the second most popular browser at the time. By using real-time slow-motion shots, it visualised speed in a way that was as entertaining as it was convincing—ensuring viewers couldn’t look away.

If you were curious to see a potato cannon in action alongside one of the fastest web browsers of its era–well, here you go!

Country: USA
Year: 2010

Brand: @google

Agency: BBH, NY, USA / Google Creative Lab
Chief Creative Officer: Kevin Roddy
Executive Creative Directors: Pelle Calle Sjoenell (@pellesjoenell) & Robert Wong
Art Direct: Steve Peck (@stevepeck)
Copywriter: Jared Elms (@jrrrrrrrrrd)
Project Manager: Jessica Bigarel, Google Creative Lab
Head of Broadcast: Lisa Setten
Producer: Orlee Tatarka
Business Affairs: Julia Clark, Debbie Gleason
Business Director: Ben Malbon
Project Manager: Rossa Hsieh

Production Company: 1st Avenue Machine (@1stavemachine)
Director: Aaron Duffy (@dufslam)
Conceptual Fabricator: Bob Partington (@bobpartington)
Executive Producer: Sam Penfield
Line Producer: Michael Solomon (@thecinesol)

Editorial Company: Lost Planet (@lostplanetpost)
Editor: Charlie Johnston
Assistant Editor: Chris Huth
Executive Producer: Krystyn Wagenberg
Producer: Meagen Carroll (@deathbyaltoids)

Telecine Company: Katabatic
Telecine Artist: Emery Wells
Producer: Dave Escovitz

Online Facility: Black Hole
VFX Artist: Tim Farrell
Producer: Tim Vierling

Audio Facility: Plush NYC
Audio Engineer: Rob Fielack
Sound Designer: Joseph Fraioli & JafBox Sound


𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆!

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