7 Ways to Boost Retention (Both Pre- and Post-AI)

For consumer products, the rubber hits the road at user retention.

In this episode, a16z Partner Bryan Kim covers the seven most effective ways for AI-native consumer companies to improve user retention. From essential strategies to proven methods, Bryan reveals how leading AI-native products are already benefiting from these approaches. Featuring real-world examples from companies like Snapchat, Google, Perplexity, and BeReal, this is a must-watch for founders, product managers, and anyone interested in the latest AI and consumer application trends. Packed with valuable insights, this video will help you enhance your product's retention and success.

Timecodes:
03:26 - Obsess Over Delivering the Core Product Value. Fast.
06:11 - Feature-Gated Onboarding
10:07 - Designing Reciprocity
12:10 - Building Smart Notifications
17:12 - Give Them Summaries
19:54 - Keeping Streaks Alive
22:14 - Status for the Power Users

Resources:
Link to Bryan’s article: https://a16z.com/7-ways-ai-native-com...
Find Bryan on Twitter:   / kirbyman01  

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.