Скачать или смотреть Rapido's Genius Strategy to Beat Zomato and Swiggy

How Rapido is BEATING Ola and Uber in India:    • How Rapido is BEATING Ola and Uber in Indi...  

00:00 Intro
02:12 Existing Challenges
04:54 In Comes Rapido
06:55 Advantages and Hurdles

Are you a restaurant owner struggling with Zomato and Swiggy's high commissions, hidden charges, and lack of transparency? You're not alone! Many small businesses, like Vandit Malik of 'The Garlic Bread' and Manish of 'Saffroma', are finding it increasingly difficult to survive on these dominant food delivery platforms. From "zero" net payables to mystery charges, the challenges are immense.

Swiggy and Zomato collectively hold nearly 100% of India's food delivery market. This monopoly leaves restaurants, especially cloud kitchens heavily reliant on online orders, with little leverage. Despite exorbitant commissions (up to 30%), forced deep discounting, and a complete lack of data sharing, most simply can't afford to leave these platforms and lose out on crucial business. Even government initiatives like ONDC, promising zero commission, haven't quite taken off due to fragmentation and unreliability.

But what if there was a new player, promising a truly different, more equitable model?

Enter Rapido, the company that disrupted India's ride-hailing market, challenging giants like Ola and Uber with a leaner model and a focus on rider satisfaction. Now, Rapido is making a bold move into food delivery, promising to solve the very pain points that plague restaurants today.

Rapido's "Ownly" Strategy – A Game Changer?

Rapido is shaking things up by committing to:

Zero Commission: Yes, you read that right! Instead of hefty commissions, Rapido will implement a transparent two-pronged revenue model: a flat delivery fee and a flat monthly subscription fee for restaurants. This SaaS-like approach offers predictable costs for restaurants, incentivizing them to sell more as their expenses are capped. For Rapido, it means a stable, predictable revenue stream.

Transparent Pricing for Customers: No more inflated menu prices or hidden "packaging" and "platform" fees! Rapido aims to ensure that the price you see is the price you pay. An NDTV analysis even showed a significant price difference on Rapido compared to Swiggy and Zomato for the same food item, purely due to the absence of these extra charges. Rapido explicitly commits to matching in-restaurant dish pricing on their platform.

Data Sharing with Restaurants: Unlike Swiggy and Zomato, who guard customer data under "consumer masking," Rapido plans to share crucial insights with restaurants. This will empower businesses to make informed decisions about their offerings and even control their own discount strategies, unlike the forced deep discounting prevalent on existing platforms.

Rapido boasts a massive existing network of over 4 million active riders – four times that of Swiggy and Zomato combined. This ready delivery fleet, coupled with their inherent focus on partner satisfaction (a core principle that made them successful in ride-hailing), gives them a significant edge. They've also been actively collaborating with the NRAI for months to build a restaurant-friendly structure.

While Swiggy and Zomato are formidable, multi-billion dollar companies with years of experience and deep infrastructure, Rapido's history of outmaneuvering established players with efficiency and a leaner model makes them a challenger worth watching.

Can Rapido disrupt the food delivery duopoly and truly empower Indian restaurants and customers? Will Swiggy and Zomato be forced to adapt their business models?

Watch this video to find out Rapido's genius strategy and join the discussion in the comments below! Don't forget to check out our previous video on Rapido's inspiring journey!

Disclaimer: This channel is a part of Zerodha's Zero1 Network. Zero1 by Zerodha financially supports creators and storytellers through its network. The views and opinions in this video are solely those of the creator and are not endorsed by Zero1.

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