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Before the Post, the Self-Reflection

Your social media strategy begins with asking What do I want to achieve

Self-reflection? This is social media. This is the new age of advertising. What are you talking about "self-reflection"?

Social Media Strategist Lara Wellman of Wellman Wilson Consulting talked some dirty Facebook details with us today, but she also talked bigger questions. Even bigger questions than deciding whether your target audience is on Twitter or Facebook.

Lara invites you to ask things like: Why are you on social media in the first place? What are your ultimate business goals? Are you hoping to generate a buzz around an idea or to sell more stuff?

And a question that's even more fundamental: What do your ideal clients want to learn, laugh at, and share with their friends and colleagues?

In order to have a successful online presence, you have to look beyond what you want to share and instead ask yourself what's most interesting and compelling to your perfect people. Sharing the interesting stuff makes you more interesting.