Скачать или смотреть Commerce Corner S2|E3: Tiffany Fraley from InConvenience, Inc.

In Episode 3 of Season 2 of Commerce Corner, we sit down with Tiffany Fraley, CEO of InConvenience Inc., to hear how she built a convenience store brand from scratch after spending her career in commercial real estate.

Tiffany shares what it was like stepping behind the counter for the first time, forming her own company, and developing a technology roadmap without any prior industry experience. The conversation covers how she approaches vendor partnerships, why every tech investment needs to tie back to the P&L, and how she's building Gas Spot and Good Spot locations into genuine community hubs. We also talk about what it means to lead as a woman in a male-dominated industry and why she believes the future of convenience retail is female.

This episode offers an honest look at what it takes to enter convenience retail as an outsider and build something meaningful from day one. Be sure to subscribe!

Timestamps:
00:00 - Introduction
01:00 - Tiffany's origin story: from real estate to convenience retail
04:00 - How Mountain Express bankruptcy forced an operator pivot
05:00 - Working in a gas station for the first time
07:00 - Forming Inconvenience Inc. and the Gas Spot brand
08:00 - The role of curiosity and steadfastness in growth
09:00 - Biggest challenges: learning curve and change management
11:00 - How technology solves real problems in the store
13:00 - Why vendors need to ask the right questions
14:30 - Building a tech roadmap: advice to her past self
17:00 - Grounding tech decisions to the P&L
17:30 - Adding loyalty programs in 2026
19:30 - Creating community hubs with modern amenities
23:00 - Advice for women leaders in convenience retail
26:30 - Lightning round: tech she would never install
28:00 - Biggest surprise in the industry
29:00 - What's next: new states, growing the team
31:00 - The future of convenience retail is female