Скачать или смотреть Your Website Is No Longer Your Most Important Asset (AI Search Explained)

Search is changing faster than most hospitality businesses realise.

In this live session, I break down how AI-driven search is reshaping the way customers discover, compare, and choose hotels, restaurants, cafés, and bars in 2026 — and what businesses must do now to stay visible.

Traditional SEO alone is no longer enough.

AI platforms don’t just rank websites — they recommend brands, summarise reputations, and influence booking decisions before a guest ever clicks a link.

In this video, you’ll learn:

→ How customers are actually searching today (and why Google looks very different)
→ Why your website is no longer your most important digital asset
→ What it means to be recommended by AI
→ How online reviews, brand consistency, and authority mentions shape AI perception
→ The practical framework hospitality businesses need to adapt fast

Whether you run an independent hotel, restaurant group, café, bar, or hospitality brand, this session will help you understand the new rules of digital discovery — without the hype.

If 2026 bookings matter to you, this is one to watch.