Скачать или смотреть The brain reads pictures, not words | Turtl

The news on TV is produced in a certain way - it's very visual. People spent a lot of money working out the best way to present the news to optimize for engagement and for retention. Images are the answer. Even when we read, our brains turn words into pictures and then interprets those pictures.

So many business documents - from annual reports to marketing collateral - are produced without images. If you help your readers get halfway to where you need them to be just by using relevant images in your content, you reinforce your message.

Think of your favorite magazine. Imagine that magazine with all the text removed from the pages. All you're seeing is the remaining images. The chances are that you would be able to flick through the magazine and work out from glancing at the images what section or story you're looking at. Even without the words. That's how powerful images are when used well.

About 90 percent of our brain processes visual information, so image-heavy content kicks us into engagement overdrive. An average Twitter user scrolls further on their mobile than they walk every day. Users take fractions of a second to filter out anything that isn't of interest and as a result, hundreds of Tweets are missed per minute.

One arresting image or video is all it takes to stop a user scrolling and give a post a second more of consideration.