Скачать или смотреть Cat Kevern on Actually works in B2B Event Marketing In 2026

It's December 31st, and while most people are winding down, I know a few event planners who might be thinking about what's next. 👀

If you're one of those people stealing a quiet moment today, this one's for you.

Francisco Opazo chats with the brilliant Cat Kevern ⚡️ on hashtag#BehindtheExperience to talk about what's actually working in B2B event marketing right now — and spoiler: it's not what you've been told.

SEO and PPC? Not cutting it anymore. Your website? Probably not bringing in the business you hoped for.

Here's what IS working:
→ Multiple touchpoints, not just digital ones.
→ Showing up consistently (events, platforms, conversations).
→ Client dinners and intimate experiences making a comeback.
→ Turning your best clients into ambassadors.
→ Going where your audience actually is.

The big shift? Strategic presence beats paid ads. Being human beats automation.

As we head into 2025, the question isn't "How much should I spend on ads?"
It's "Where should I show up, and how can I be more intentional about it?"

If you've got 10 minutes today (or when you're back), watch Cat break down the new playbook for B2B event marketing.

Here's to showing up where it matters in 2026. 🥂

Listen To Full Episode Here: https://lnkd.in/gZ_xqNyC