Frame of Reference | Drug Store Romeos at SXSW Online 2021

DIY was official media partner to the British Music Embassy at ‪@SXSW‬ 2021. The British Music Embassy is the official UK residency at SXSW. Since 2008 it has hosted over 450 UK artists, positioning them in front of a global audience in order to help them to break into new markets and advance their careers. The British Music Embassy also showcases UK production and equipment, giving artists from the UK an unparalleled platform on the world music stage. It also programs non-music events. Panels, networking sessions and Q&As run alongside live music to help establish international relationships that build careers and businesses. The British Music Embassy is brought to you by AIM, BBC, BPI, the Department for International Trade (DIT), PPL, PRS for Music and PRS Foundation, with further support from ATC-Live, DIY Magazine and Output Belfast.
 
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SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, this year’s online event features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
  
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