Скачать или смотреть Choosing the Right Targeting Strategy: Undifferentiated, Concentrated, or Multi-Segment?

Understanding the best targeting strategy can make or break your marketing efforts. In this video, we dive into three key targeting strategies—undifferentiated, concentrated (niche), and multi-segment—exploring their advantages, disadvantages, and real-world applications.

We’ll also discuss the concept of market cannibalization, using examples like the Google Pixel phone series to illustrate how new product versions can impact existing sales.

Find out which strategy aligns best with your brand goals and market conditions for maximum impact and growth.

#TargetingStrategy #MarketingMix #UndifferentiatedMarketing #ConcentratedMarketing #MultiSegmentMarketing #MarketSegmentation #BusinessStrategy

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.

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Video Content

0:12 - Introduction to Target Markets
0:36 - Overview of Targeting Strategies
1:01 - Undifferentiated Targeting Explained
1:37 - Pros & Cons of Undifferentiated Targeting
2:19 - Concentrated (Niche) Targeting Explained
2:50 - Pros & Cons of Concentrated Targeting
3:09 - Multi-Segment Targeting Explained
3:28 - Pros & Cons of Multi-Segment Targeting
3:42 - Understanding Market Cannibalization
4:05 - Google Pixel Series Example
4:29 - Impact of New Products on Existing Market Share

Famous Quote: "Don’t find customers for your products; find products for your customers." — Seth Godin

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School of Learning
Arnav Dutta
  / arnav-dutta-a2020a44  
   / @schooloflearning