Learn to Love Yourself Through Styling with Fashion Model Julie Skinner

Meet Julie Skinner, the Kelowna-based Stylist and Fashion Model Who's Redefining the Industry as a fashion enthusiast, Julie Skinner has always been passionate about dressing up and making a statement.

With a career in hair extensionism, makeup, and a passion for styling, she decided to pivot and start her own business, JS Signature Style, during the pandemic.

From Hair Extensionist to Stylist and Fashion Model

Julie's journey into the world of styling and personal shopping began when she was just a young girl. "I've always loved dressing up and getting into a good outfit," she says. "My friends would ask me for advice and help with shopping, and I would create outfits for them." As she grew older, Julie's passion for styling only intensified. She pursued a career in hair extensionism, which gave her the foundation she needed to eventually transition into styling and personal shopping.But when the pandemic hit, Julie's plans were put on hold. She started a boutique specializing in by-appointment one-on-one shopping and FaceTime shopping. As the lockdowns lifted, Julie began to style clients in their homes and deliver within the greater Kelowna area.

A Unique Approach to Styling and Personal Shopping
So, what sets Julie apart from other stylists in the industry? According to Julie, it's her personality and level of service. "I strive to make my clients feel heard, beautiful, and confident in their style," she says. "I take the time to get to know them and understand what they're looking for. I'm not just about making them look good; I'm about making them feel good."Julie's approach to styling is all about creating a sense of self-confidence in her clients. She believes that fashion should be a tool for self-expression, not just about following trends or conforming to societal norms. "I want my clients to feel like they can take on the world when they're dressed," she says.

Collaborations and Partnerships

Julie's business is built on collaborations and partnerships with local businesses in Kelowna. She works with smaller boutiques to help them gain a wider reach for their clothing, and she also partners with other stylists and makeup artists to create unique and exciting experiences for her clients. One of Julie's most memorable experiences was working with Wanderlust Stuff, a local fashion brand that needed help with a photoshoot. "I went shopping the day before the photoshoot for a little black dress," she recalls. "And then I met the designer while shopping – it was serendipity! Using that dress in the photoshoot led to more doors opening up and collaborating with the brand on an exciting project six months later."


Photography for the magazine spread and online of Julie are by Sam Robinson of @douphotographysr

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