Great Stories at MIP Markets #2

Great Stories: Be Entertainment exports Destination X to the world!

Be-Entertainment made a bold move at #MIPTV last April, when the Belgian format distributor parked its emblematic blacked-out bus in front of the Palais des Festivals to promote Destination X, a show where contestants drive without knowing where they are and must place their X on the map as accurately as possible.
A press conference was organised, and the licensing of the show to the UK and the US was announced, confirming Destination X's amazing international success.
Be-Entertainment's Managing Director Gepke Nederlof tells us the story.

Join us!
https://www.mipcom.com/en-gb/visit.html
https://www.mipjunior.com/en-gb/visit...
https://www.mipcancun.com/en-gb/atten...