Скачать или смотреть Inside the Agency Match Game | Hasan Ramusevic on Building Better Agency–Client Partnerships

This one’s for anyone who’s ever wondered what really goes on behind agency reviews.

I sat down on the beach with Hasan Ramusevic from Harmonium, who’s been matching brands and agencies for over 35 years (and refuses to call himself a “search consultant”). Hasan helps brands find the right creative partners, not just through chemistry meetings, but by actually understanding the humans on both sides.

We talked about everything from how agencies should really be structured, to why chemistry matters more than decks, to what’s wrong with PE-backed “independents.” Hasan even broke down what happens when in-house teams start acting like agencies, and why true partnership only happens when both sides understand each other’s business.

This was one of those conversations that reminded me why I love this industry — and why it needs fixing.

00:00 – What Hasan Actually Does (and Why It’s Not Matchmaking)
02:00 – How to Find the Right Agency Fit
05:00 – The Secret to True Client–Agency Chemistry
10:00 – Why Most Agency Structures Don’t Work
14:00 – The Problem With Internal Creative Teams
17:00 – The Private Equity Dilemma
19:00 – AI, Creativity, and the Future of the Industry
23:00 – What the Perfect Agency Looks Like

Hosted by Mo Said, Founder & CEO of Mojo Supermarket — the award-winning creative agency behind culture-shaping work for TikTok, Chime, Pinterest, Match Group, Rivian, and more.