Скачать или смотреть LinkedIn Marketing: Inbound vs Outbound

Everybody understands LinkedIn is the N1 platform when we are in B2B. But should we go inbound or outbound?

In this video I talk about the Pros and Cons of inbound vs outbound LinkedIn marketing. Both of them have advantages AND disadvantaged. So, which one should we choose? Inbound or outbound?

Well, stick till the end to see what I recommend based on our experience.

And also let us be clear - there is no scripted strategy that works for all businesses. Maybe in one case outbound is more relevant, in the other case - inbound. Or maybe a mix of these 2?

Wait, maybe we should include paid ads to support?

Enjoy the video. Hope it brings some clarity if you were hesitating whether to go with inbound or outbound marketing on LinkedIn.

Have a good one, friends.