When to Use Demand Gen

Should your or any businesses actually use Demand Gen?

My very strong opinion is that for most businesses Demand Gen should not be a core focus campaign, but there are some cases where Demand Gen can be a strategic part of your total google ads campaign structure.

So in this video I want to take you through a big failure I have seen with Demand Gen and then provide the framework of how you can decide if Demand Gen is for you.

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