Скачать или смотреть IGNOU|MAPC|MPC-04|BLOCK-4|Unit 3: "Social Identity, Crowding, and Crowd Behaviour

Description of Unit 3: "Social Identity, Crowding, and Crowd Behaviour"
Unit 3 focuses on the role of social identity and its influence on crowd behavior. The unit introduces Social Identity Theory, which explains how individuals define themselves based on group affiliations. It also explores different types of crowds (active and inactive) and delves into the psychology behind crowd behavior, highlighting the theories that explain how people behave in large groups. Various theories, such as Classical Theory, Convergence Theory, and Group Mind Theory, are examined, offering insights into why crowds act in certain ways under specific conditions. The concept of collective behavior is also discussed, with particular attention to mass movements, audience reactions, mob mentality, and fashion trends.

Key Points:

Social Identity Theory: Explains how individuals' self-concepts are tied to their group memberships and how this impacts behavior in crowds.
Types of Crowds: Differentiates between active and inactive crowds, emphasizing how each influences behavior differently.
Crowd Psychology: Discusses the mental processes and emotional responses that occur in group settings.
Theories of Crowd Behaviour: Classical Theory, Convergence Theory, and Group Mind Theory are explored to understand crowd dynamics.
Collective Behaviour: Examines phenomena like mass society, mob mentality, audience reactions, and the role of trends such as fashion in shaping behavior.
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