What Happened at Google's I/O Conference

At its annual developer conference, Google unveiled a version of its search engine that uses large language models. Bloomberg's Ed Ludlow has more on the AI products the company launched during its I/O conference.

For months, Google has been under pressure to reinvent its core search business and respond to the rise of artificial intelligence programs that can generate content. On Wednesday, Google started introducing more to the public — slowly.

At its annual developer conference, Google unveiled a version of its search engine that uses large language models, AI tools that are trained on enormous volumes of text to answer users’ queries conversationally. The update will exist only in a new, experimental space dubbed “Search Labs,” which users who sign up for a wait list will be able to access. Certain features may eventually graduate to the main search engine; others will be scrapped entirely.

“They want to be in the generative AI game, and they have to be in the generative AI game,” said Evelyn Mitchell, an analyst with Insider Intelligence. “There are new competitive dynamics emerging around AI, and they have to address it, whereas before maybe it wasn’t so important.”

--------
Subscribe to our YouTube channel: https://bit.ly/2TwO8Gm
Subscribe to Bloomberg Originals:    / bloombergtv  

Bloomberg Quicktake brings you global social video spanning business, technology, politics and culture. Make sense of the stories changing your business and your world.

Connect with us on…
YouTube:    / bloomberg  
Breaking News on YouTube:    / @bloombergquicktakenow  
Twitter:   / quicktake  
Facebook:   / quicktake  
Instagram:   / quicktake