Analog or IO link?

What you can learn or the take away knowledge from this Tips & Tricks Video:

Which signal is better Analog or IO link?
How to program standard Analog signal to TIA Portal?
How to use Norm X and Scale X instructions?
How to integrate ifm IO link master to S7 1200 PLC
How to use Data Blocks and Function Blocks in an IO link system
What are the benefits of IO link?
What kind of Diagnostics available with an IO link Sensor?
Where to find Function and Datablock for IO link Sensors/Devices?
What are the possible challenges in using the Analog Signal?
What are the future possibilities of using IO link?

References:

IO link System Description: https://www.ifm.com/download/files/IO...

Siemens Function Blocks: https://support.industry.siemens.com/...

TR2432 IODD File: https://www.ifm.com/download/files/_i...

IODD Global Finder (ALL Manufacturer's): https://ioddfinder.io-link.com/#/

PS. Pure Raw Video File, unedited version