Google Ads Call Campaigns

Google call ads are a way for business to push more phone calls on mobile devices instead of visits to your website. Google does offer some options here so you don't have to make this a pure "call-only" campaign. Advertisers will have the options to add URLs, headlines, and descriptions to test out a variety of different options, but still have calls be the main focus. This video will cover call conversion tracking in Google Ads, how to set up a call campaign, and how to gain deeper insights into the value of these calls with Google's call reporting.

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1:20 - Setting Up Call Conversion Tracking in Google Ads
3:35 - Creating a Call Campaign from Scratch
4:51 - Overview of Campaign Settings for Call Campaigns
6:01 - Creating Your Keywords and Ads for Call Campaigns on Google
8:40 - Customizing Columns for Call Campaigns
9:16 - How to Activate Call Reporting in Google Ads
10:31 - What Can You Find in Detailed Call Reports

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