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Stop trying to copy your competitors—stand out by solving problems in ways no one expects.

Will Guidara took Eleven Madison Park from #50 to #1 by asking his team not what the best restaurant did right—but what was slightly disappointing. Then he made those weak spots brilliant. That’s how you gain attention: by doing the unexpected, and doing it exceptionally.

Business buyers use the same mindset. They acquire companies or properties others overlook, then turn small weaknesses into major strengths—often using OPM (Other People’s Money).

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Don’t Copy Competitors—Do This Instead to Buy Businesses