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StarStruck by Sunny Leone | An Overview | Products Lines | Ethical Value | Offices Star Struck

💄 StarStruck by Sunny Leone: Redefining Beauty with Heart and Hustle
In a world where celebrity beauty brands often feel like fleeting trends, StarStruck by Sunny Leone stands out as a bold, enduring force. Since its launch in 2018, this cosmetics line has grown from a passion project into a full-fledged beauty empire—offering over 250 premium products and captivating customers across India and beyond.

🌟 The Spark Behind StarStruck
Founded by Bollywood icon Sunny Leone, StarStruck was born from her desire to create makeup that reflects her personal values: cruelty-free, vegan, and inclusive. With an initial investment of ₹10 lakh, Sunny took charge of every aspect—from product development to branding—proving that her entrepreneurial spirit is just as fierce as her on-screen presence.
Her husband and business partner, Daniel Weber, co-manages the brand under their company Suncity Media & Entertainment Pvt. Ltd., ensuring the business stays rooted in authenticity and innovation.

💋 The Product Universe
StarStruck’s portfolio is a playground for makeup lovers, offering:
Luxe Matte Lipsticks in bold shades like Red Carpet and Wild Cherry
Mini BFF Lipsticks for compact glam
Face Palettes like Coral-ish and Pink-ish with contour, blush, and highlighter
Lip Kits, Eyeliners, Nail Polishes, and a gentle Makeup Remover Balm
Each product is designed to be high-performing, affordable, and kind to the planet.
🌱 Ethics at the Core
What sets StarStruck apart is its unwavering commitment to ethical beauty:
PETA-certified cruelty-free
Vegan formulations
Gender-inclusive branding—Sunny famously says, “My makeup has no gender.”
This philosophy resonates with a new generation of consumers who value transparency and compassion.
🏢 Headquarters & Global Reach
StarStruck operates from two key offices in Mumbai, India:
Laxmi Business Park, Andheri West
Lotus Signature, Jogeshwari West
For international operations, they maintain a U.S. office in Houston, Texas, enabling global shipping and outreach.

🤝 Strategic Collaborations
The brand has partnered with leading salon chains like:
Looks Salon – featuring StarStruck products in over 200 outlets across 51 cities
Lemon Salons – integrating the brand into bridal and professional makeup services
These partnerships have helped StarStruck expand its offline footprint and reach new audiences.



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