INNOVATIVE RURAL MARKETING - BOTTOM OF PYRAMID (BOP) - HINDUSTAN UNILEVER LIMITED (HUL)

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Bottom of Pyramid (BOP) & Archetype of Hindustan Unilever Limited (HUL)

1. Which industrial archetype does the BOP of Hindustan Unilever Limited (HUL) company fall into?

2. From “Improving the company path across industry archetype” what should HUL Company product put the emphasis on?

3. Mention and analyze HUL with real cases

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