Configuring BeginCheckout Event for GA4 in Shopify with GTM & dataLayer

👉 Detailed Blog Post: https://trackingacademy.com/blog/shop...

Want to set up the Begin Checkout (begin_checkout) Event on your Shopify store using Google Tag Manager? 🛒 In this tutorial, I guide you step-by-step through the process. From accessing theme files to publishing the changes, we cover it all.

For further insights on configuring the purchase event, make sure to watch our other tutorial video. And if you found this video helpful, don't forget to give it a thumbs up! 👍

Chapters:
0:00 🎬 Intro
0:01 📌 Configuring Google Analytics & Google Tag Manager for Shopify
0:14 🛒 Tracking 'Begin Checkout' Event
0:44 🧰 Setting up Configuration Tag
1:10 📊 Finding Measurement ID
2:04 ✍️ Creating Constant Variable
2:28 🏷️ Creating First Tag
3:23 🔍 Previewing the Configuration
4:33 🎒 Begin Checkout Event
5:32 📝 Sending Code to Developer
6:08 🛠️ Adding Code for 'Begin Checkout' Event
6:33 🛠️ Accessing Theme Files
7:14 🧐 Previewing the Connection
7:28 🔗 Configuring Tags and Triggers
8:25 📊 Event Parameters in GTM
10:58 🏷️ Creating Google Analytics Event Tag
11:43 🕵️‍♂️ Testing & Debugging
12:27 🚀 Publishing Changes