Peugeot Ushers in a New Era of Style and Efficiency with the 2024 308 SW Hybrid
Peugeot is aiming to make a splash in the family wagon segment by injecting a healthy dose of style, efficiency, and technology into the new 2024 308 SW Hybrid. As the latest iteration of Peugeot’s popular 308 range, the new 308 SW Hybrid brings a renewed sense of flair with its sleek silhouette and innovative features while building on the model’s reputation for practicality.
Straight away, the 308 SW Hybrid makes an impression with Peugeot’s now-characteristic frameless grille and fangs-like LED headlights giving it an eye-catching predatorial look. The angular styling theme runs the length of the 308 SW Hybrid, with strong bodyside creases, an upswept beltline, wraparound LED taillights, and diffuser-esque trim at the rear lending it a futuristic appeal. Like other recent Peugeots, the 308 SW Hybrid is characterised by sharp design but also showcases French understatement compared to some more flashy rivals.
Step inside, and the interior echoes Peugeot’s ambitions of bringing avant-garde design to the masses. The standout feature is the latest evolution of Peugeot’s i-Cockpit system, orienting critical displays and controls around the driver. Twin 10-inch screens handle instrument and infotainment duties, canted towards the driver in trademark fashion. The cabin exhibits quality levels rivalling premium brands, with soft-touch surfaces and intricate detailing on areas like the steering wheel, dashboard, and door inserts.
As a wagon, practicality remains at the heart of 308 SW Hybrid. With rear seats folded, it can swallow over 1,500 liters of cargo, which betters most small SUVs. The low rear lift-over height makes loading heavier items less strenuous. And up front, numerous storage cubbies and cupholders cater to today’s peripatetic families hauling snacks, smartphones, and tablets galore.
A diverse range of drivetrains provides efficiency tailored to every 308 SW Hybrid buyer. The plug-in hybrid model blends a 148hp petrol engine with an 81kW electric motor, allowing up to 37 miles of emissions-free electric driving and over 217mpg on paper. This electrified powertrain affords company car tax savings along with exemption from congestion and parking charges in cities like London. Performance averages around 225hp, enabling 0-60mph in under 7.5 seconds. Underpinning it all, the EMP2 platform provides composed handling and comfort over British B-roads and motorways.
Of course, a modern vehicle goes beyond just stylish metal and plastic. The 308 SW Hybrid debuts Peugeot’s latest i-Connect infotainment software, supporting natural voice commands. Wireless Apple CarPlay and Android Auto also feature, along with wireless phone charging and multiple USB-C ports to keep devices powered up. Advanced driver assist systems provide a comprehensive safety net for drivers, including adaptive cruise control, lane keep assist, blind spot monitoring, and night vision using an infrared camera.
With the new 308 SW Hybrid, Peugeot has upped the style, technology, and powertrain options compared to the outgoing model. It brings premium design and quality to the mid-market wagon segment along with the practicality families expect. The plug-in hybrid version provides company car and eco-conscious customers with ultra-low emissions without sacrificing performance and usability. For those wanting space and flair from their family hauler, the 2024 Peugeot 308 SW Hybrid ticks a lot of boxes. It carries on Peugeot’s ascent among mass-market brands while retaining the fundamental practicality wagon buyers demand.
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