Greenwashing: When Companies Aren’t as Sustainable as They Claim | WSJ

Some companies like American Airlines and H&M have made promises to become more environmentally friendly to attract positive press and increase business. They’ve frequently used buzzwords like ‘sustainable’, ‘carbon neutral’ or ‘eco-conscious.’ But if they fall short of their goals, who holds them accountable?

WSJ’s Shane Shifflett explains how greenwashing can mislead consumers into believing something is eco-friendly.

0:00 More than 60% of consumers say they’d pay for a product with sustainable packaging
1:21 What is greenwashing?
2:00 What’s wrong with greenwashing?
4:15 How the U.S. and E.U. governments are planning to regulate greenwashing

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