Скачать или смотреть Bryan Pearson, author of "The Loyalty Leap", talks to BizMedia's King of Content

The King of Content talks to Bryan Pearson, author of the book "The Loyalty Leap", at the Art of Marketing Conference in Toronto. He is also the CEO of www.loyalty.com.

Bryan Pearson talks about his book "The Loyalty Leap", brand loyalty, and how you create meaningful relationships with customers.

He answers questions like "how to create brand loyalty", "what do companies have to do to create loyalty", and "what drives consumer decision making?".

He suggests companies need to shift focus from aggressively marketing a product, to being more committed to the customer.

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Special thanks to our King, K Trevor Wilson.
Follow him on Twitter: @KTrevorWilson