Скачать или смотреть How to Get Onto Business Insider & Pitch Your Small Business w/ Jennifer Dawkins

Have you ever wondered what happens to all the emails that you’re sending to journalists? Are they actually reading them? How do you follow up?

These are all questions we’re answering in this episode with Entrepreneurship Reporter Jennifer Ortakales Dawkins. We talk a lot over here on the Small Business PR podcast about how to pitch to journalists and publications, but wouldn’t it be helpful to hear from someone on the receiving end of those pitches?

Jennifer is here to answer all the questions you’ve ever wanted to ask a journalist. Find out what subject lines stand out in a sea of emails, what makes a story interesting to a journalist, and whether following up is actually annoying or not.

Jennifer is a senior reporter on Insider's Entrepreneurship team, primarily covering how to launch and scale a new business. She focuses on what brand new entrepreneurs and side hustlers should do in the first years of starting up and digs into what platforms and tools they can use, how to get funding, set their branding apart, and market to the right audience through social media. She received her Bachelor of Science in Journalism from Emerson College and is currently based in New York City.

Topics We Cover in This Episode:

✔️ What Business Insider covers
✔️ How to stand out as a small business
✔️ The importance of being familiar with current events
✔️ The power of tangible deliverables
✔️ Using data, surveys, and predictions in your pitch
✔️ Familiarizing yourself with the journalist and publication you are pitching to
✔️ Being able to articulate how your business is relevant
✔️ How much you should be following up
✔️ How to write a good subject line
✔️ Valuing the journalism that you consume

If you want to better understand the inner workings of the journalism industry and the journalists you are pitching to, this episode is the place to start.

I hope you walk away from this episode with a renewed enthusiasm for pitching your story.

If you are looking for ways to move your business forward by getting featured, I invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR.

You can register for FREE to watch it here: http://gloriachoupr.com/masterclass!

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Listen to full podcast episode now: https://apple.co/3vbsRGi